This unit describes the performance outcomes, skills and knowledge required to strategically manage product development within a floristry business. It requires the ability to research the market, analyse product establishment issues, determine pricing, establish the product, and monitor and evaluate its success. Development can apply to a new, enhanced or specialised range of products of any style.
This unit applies to all floristry industry businesses including retail floristry shops, studio or online businesses and those that specialise in corporate or special events. It applies to senior personnel who operate with significant autonomy and are responsible for making strategic business and product development decisions. This includes product development managers, marketing managers, operations or general managers, floral designers, store managers and owner-operators.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.