This unit describes the performance outcomes, skills and knowledge required to creatively design and produce a diverse range of small to large-scale innovative floristry products.
It requires the ability to identify opportunities to develop innovative products, generate innovative design concepts and to experiment with, evaluate, select and document the final design in detailed job specifications.
It also requires the ability to construct innovative products, supervise production team members and to continually re-evaluate and refine existing design and construction skills through professional discussion and practice.
Innovative products could be custom made in response to customer briefs or original display or stock items made for general sale. They could be small or large-scale floristry products, those of a complex nature, those using complex techniques or part of a range of products and displays for a special or themed event or exhibition.
This unit applies to all floristry industry businesses including retail floristry shops, studio businesses and those that specialise in corporate or special events. It applies to senior florists and specialist floral designers and floral stylists who operate with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.