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BSBMKG621 – Develop organisational marketing strategy

$595.00 inc GST

This unit describes the skills and knowledge required to conduct a strategic analysis to develop an organisational marketing strategy.

This involves identifying the organisation’s strategic direction, evaluating marketing opportunities and formulating a marketing strategy.

The unit applies to individuals who are senior marketing professionals responsible for providing strategic direction to the marketing function of an organisation.

Their responsibilities include analysing information on internal and external business and marketing environment; examining current marketing performance; identifying new marketing opportunities arising from emerging trends; and devising a marketing strategy.

Individuals operating at this level generally conduct these activities using information gathered by people working under their direct and indirect supervision at lower levels of the organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Available on back-order

SKU: RLS-BSBMKG621 Categories: , , ,

Why invest with us?

We have been providing quality training materials for the VET Sector for twenty years. All of our materials come to you in an electronic format by USB, or by direct download, and it includes the candidate learning guide, candidate assessment tool, trainers marking guide, Competency Mapping Tool, PowerPoint’s, and any relevant readings.
Our format enables you to contextualise the material for your Organisations logo (the licence you receive enables this). The resources we know are flexible enough for any group of Students.
Also as the versions change as they invariably do, you will receive the updates at no extra cost to your Organisation.
The investment for these resources is based on the following factors;
1. The resources are able to be contextualised and replicated as you see fit. In other words the licence allows you to reprint and badge and remove and add materials to your specifications – if you feel it is necessary.
2. Any additions that we do will be sent to you automatically as they are developed.
3. You will receive all the compulsory units as well all the electives required for the course.
4. These resources offer the breadth, depth and complexity of knowledge and competencies covering selecting, adapting and transferring skills and knowledge to new environments. Our resources provide you with the technical advice and early leadership skills for problem resolution. Such skills can be applied across a broad range of roles, and in a variety of contexts.

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